Product measurements matter!

SheBytes is uber-involved when it comes to female technology and product studies. What has become evident to numerous companies, like Bang and Olufsen because of previously failed attempts to break through to the female market, by companies like Lego, is is that women don’t only care about making things pink. A TechCrunch article titled “Ladies Love Cool Gadgets Too, Says Study”, has a couple of great stats that are making waves on the Internet, but chief among them is the one enumerated below:

“Where men and women differ, however, is on size…”

Cute Geek (cutegeek.com) feature on Renee Schmidt (@cutegeek) 

CuteGeek, a technology blog written from the female perspective, recently did a profile on me: Brilliant Women in Technology: Meet Renee Schmidt  so I thought it would be proper to return the favor.  CuteGeek is a unique and user friendly technology blog with a guiding philosophy that can be summed up in a statement made by co-founder Radiris Diaz; “we represent everything men are and more…” Not only does this mean that CuteGeek is operated by women who call themselves geeks (although I call them heroines), but also that its content is directed at the technologically inclined modern woman.

May 4th, 2011 – Cute Geek

Feature story on Renee Schmidt at http:/cutegeek.com