Posts Tagged ‘privacy concerns’
Posted by Renee Schmidt

What is Facedeals, anyway? Facedeals is a face-recognition scanner and software that checks you in to stores and then, via Facebook, sends you a customized deal. Cool or creepy?

There is new advancement in face-recognition technology, causing ripples amongst critics and enthusiasts alike, and it will soon be in stores. Facedeals, which is a retail-focused consumer scanner, scans your face and then connects data from social networks. After scanning your face and recognizing you, it automatically checks you in to places, and then presents you with a customized deal based on your Facedeal profile (i.e. your ‘Like’ history, aggregated by where you shop, etc.).

 
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Posted by Renee Schmidt

The fourth amendment of the U.S constitution protects citizens against unreasonable searches and seizure. The famous Roy Olmstead case of 1928 used this amendment in its defense when Olmstead was charged with a crime using evidence collected from phone tapping. Although the Supreme Court denied the defense, it gave way to a heated privacy debate that continues today.

 
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Posted by Renee Schmidt

Back in 2004 when Google went public, Microsoft felt the sting of a younger competitor. Now Google itself is feeling that sting, facing competition from Facebook. Among the social network’s efforts to lure users from Google, Facebook is now pushing it’s @facebook.com email platform (a major play against Gmail, if you ask me). I noticed today, a quietly rolled out Facebook feature which lets Facebook users forward their Facebook messages. You can forward those messages to other Facebook users, but more importantly, you can forward them to any outside email address. And who is the return address? Your @facbook.com default email, of course. 

 
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Posted by Renee Schmidt

Facebook is initiating an advertising exchange that will let advertisers reach their target audience via the Facebook site.

Facebook Exchange will be a new revenue boosting measure for Facebook, one that is sure to parlay investor fears, to some extent; especially after the company’s turbulent Facebook IPO late last month.

Here’s how Facebook Exchange works: suppose you’re browsing a travel site to check flights to Heathrow but you don’t end up purchasing one.  The travel site can drop a cookie into your browser, and now, when you return to Facebook, you will be “retargeted” to see display ads for discounted tickets to London.

 
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