Pluralis: Stop Investing in the Process. Start Paying for Results.
Despite having uncovered the secrets of successful Landing Page traffic optimization, conversion optimization still seems to have everyone stumped. Even when using the wittiest copy and eye-catching graphic design, it is often impossible to determine if a Landing Page will convert traffic to customers.

Technology in Israel: I spent a week in Israel meeting with leaders in tech. The result is a thoughtful view of a tiny country that few ever get to see.

If you’re wondering why I haven’t blogged in the last week or so, it’s because I was traveling (with a very tight schedule). Last week I had the pleasure and privilege of taking part in a delegation trip to Israel to meet with the country’s leaders in technology (startups, entrepreneurs, venture capitalists, investors, incubators and more). The invitation was extended by the Israeli Consulate of NY and Israel’s Foreign Trade Ministry. The attendees, in addition to myself, were a handful of fellow U.S. bloggers. The trip’s objective was to immerse the delegation into technology in Israel, a tech and startup scene that’s been dubbed the ‘Startup Nation,’ which is also the title of a best-selling book on the very subject.