Posts Tagged ‘pink tape measure’
Posted by Renee Schmidt

Product measurements matter!

SheBytes is uber-involved when it comes to female technology and product studies. What has become evident to numerous companies, like Bang and Olufsen because of previously failed attempts to break through to the female market, by companies like Lego, is is that women don’t only care about making things pink. A TechCrunch article titled “Ladies Love Cool Gadgets Too, Says Study”, has a couple of great stats that are making waves on the Internet, but chief among them is the one enumerated below:

“Where men and women differ, however, is on size…”

 
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