Posts Tagged ‘new facebook’
Posted by Renee Schmidt

Facebook is initiating an advertising exchange that will let advertisers reach their target audience via the Facebook site.

Facebook Exchange will be a new revenue boosting measure for Facebook, one that is sure to parlay investor fears, to some extent; especially after the company’s turbulent Facebook IPO late last month.

Here’s how Facebook Exchange works: suppose you’re browsing a travel site to check flights to Heathrow but you don’t end up purchasing one.  The travel site can drop a cookie into your browser, and now, when you return to Facebook, you will be “retargeted” to see display ads for discounted tickets to London.

 
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Posted by Renee Schmidt

The “new” Facebook: lists, updated chat, timeline, privacy settings, unfriending info and Google+?

Everyone knows that the new Facebook took some tips from the guys at Google. And to be perfectly honest, although I’m not thrilled with what Google’s got going on right now in terms of social media it’s nice to see two rivals at work.

 
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