Posts Tagged ‘lego friends’
Posted by Renee Schmidt

Product measurements matter!

SheBytes is uber-involved when it comes to female technology and product studies. What has become evident to numerous companies, like Bang and Olufsen because of previously failed attempts to break through to the female market, by companies like Lego, is is that women don’t only care about making things pink. A TechCrunch article titled “Ladies Love Cool Gadgets Too, Says Study”, has a couple of great stats that are making waves on the Internet, but chief among them is the one enumerated below:

“Where men and women differ, however, is on size…”

 
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Posted by Jesse Braunstein

LEGO for Girls? The soon to come LEGO Friends, is determined to challenge all preconceptions we have about what qualifies as a ‘boy’s toy’ and a ‘girl’s toy’.

Personally, I’ve always viewed the build it yourself, LEGO (@LEGO_Group) and K’nex type toys, as the much more male oriented ‘boy’s toys’. Maybe this was because they were only available in sets like the Bionicle’s, that were a little more, shall we say, dark and manly.

On the other side of the spectrum, call me sexist but as a child, I had no predilection to play with dolls. I didn’t find things like American Girl dolls to be fun or attractive, which was also probably because the lines available to me were unappealing simply in that they were intended for girls.

 
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