LEGO for Girls? The soon to come LEGO Friends, is determined to challenge all preconceptions we have about what qualifies as a ‘boy’s toy’ and a ‘girl’s toy’.

Personally, I’ve always viewed the build it yourself, LEGO (@LEGO_Group) and K’nex type toys, as the much more male oriented ‘boy’s toys’. Maybe this was because they were only available in sets like the Bionicle’s, that were a little more, shall we say, dark and manly.

On the other side of the spectrum, call me sexist but as a child, I had no predilection to play with dolls. I didn’t find things like American Girl dolls to be fun or attractive, which was also probably because the lines available to me were unappealing simply in that they were intended for girls.