Sephora single-point-of-sale done wirelessly, using an iPhone.

My Anastasia Brow products (fav!) needed a refresh, so I took a power-walk up to the Sephora store on 57th and Lexington today. I did a little shopping and one of the sales reps came over asking if I needed any help.  I let her know I was okay (I know my way around a Sephora store!), so she asked if I was by chance ready to check out –I was.  Expecting she would ask me to walk over to the register, I was surprised when she pulled out her iPhone to check me out!