Posts Tagged ‘dsp’
Posted by Renee Schmidt

Facebook is initiating an advertising exchange that will let advertisers reach their target audience via the Facebook site.

Facebook Exchange will be a new revenue boosting measure for Facebook, one that is sure to parlay investor fears, to some extent; especially after the company’s turbulent Facebook IPO late last month.

Here’s how Facebook Exchange works: suppose you’re browsing a travel site to check flights to Heathrow but you don’t end up purchasing one.  The travel site can drop a cookie into your browser, and now, when you return to Facebook, you will be “retargeted” to see display ads for discounted tickets to London.

 
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@shaunmonson most brilliant film I've ever seen. This work should be disseminated to all. Bravo! When / where is it available for purchase?
- Friday Aug 14 - 3:02am

@UnityFilm now that we're past the 12th, where can others watch the film? Showing it only one night is a shame :/ it's an important work!
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