Posts Tagged ‘dataxu’
Posted by Renee Schmidt

Facebook is initiating an advertising exchange that will let advertisers reach their target audience via the Facebook site.

Facebook Exchange will be a new revenue boosting measure for Facebook, one that is sure to parlay investor fears, to some extent; especially after the company’s turbulent Facebook IPO late last month.

Here’s how Facebook Exchange works: suppose you’re browsing a travel site to check flights to Heathrow but you don’t end up purchasing one.  The travel site can drop a cookie into your browser, and now, when you return to Facebook, you will be “retargeted” to see display ads for discounted tickets to London.

 
Read More »

Latest Tweets

Fitness Month: Just Breathe: Why Meditation Is Going Mainstream http://t.co/0YefUqSlT8 via @Racked #meditation #yoga #reiter
- Saturday Aug 30 - 12:00pm

Why drafting works http://t.co/HjqQk66o2G via @ThisIsSethsBlog #drafting #physics
- Friday Aug 29 - 10:00am

More tweets