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If you’re promoting a product to a global audience or you’re blogging for people all over the world, there’s no reason to have your website in only a single language. Although your site will receive traffic and most people around the globe will understand your content (if it’s in English), giving your users a localized version always helps to increase engagement on site. Imagine your website has visitors who speak Spanish; although they read English, if you were to offer them a Spanish version of your website, they’d develop a higher level of personal association (and loyalty) to it. You’d also be taking the edge over your competitors by offering your content in a number of languages.