Posts Tagged ‘advertising’
Posted by Renee Schmidt

Facebook is initiating an advertising exchange that will let advertisers reach their target audience via the Facebook site.

Facebook Exchange will be a new revenue boosting measure for Facebook, one that is sure to parlay investor fears, to some extent; especially after the company’s turbulent Facebook IPO late last month.

Here’s how Facebook Exchange works: suppose you’re browsing a travel site to check flights to Heathrow but you don’t end up purchasing one.  The travel site can drop a cookie into your browser, and now, when you return to Facebook, you will be “retargeted” to see display ads for discounted tickets to London.

 
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Posted by Renee Schmidt

Windows 8, Facebook IPO troubles, mobile advertising challenges, and what a hot lawsuit against a Silicon Valley VC means for women in technology.

Read on to see the stories making headline news on the tech scene this week!

 
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Posted by Renee Schmidt

 

Social Media is changing the landscape of, well… everything.  Even baking.  Check out these Social Media cookies!

My friend and fellow technologist Dawn Doherty re-tweeted this really awesome article by Katie Lance: An Impressive Example: Getting Social Media Right.  I thought Katie’s story was so phenomenal, I had to repost. 

 
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