Social technologies have the potential to play a major role in productivity for businesses. McKinsey reports these technologies can increase productivity by 25%.
“Tweet, tweet.” The cliché is true –birds of a feather flock together. The same is true of a Twitter following. Which means, if you want to attract a certain audience, you have to be mindful of what that audience will find interest in. Below is a list of 10 Twitter profile tips to remember when creating your Twitter profile and posts, for maximum Twitter prowess
Another change Facebook launched last week is the ability to edit comments, instead of having to delete them. In the comment box, you now have the choice of deleting or editing, and when you edit, the comment becomes a text field once again.
Facebook Stalking App
Using your phone to Facebook ‘friend’ a person you’ve just met is a frustrating experience –carefully spelling out names, looking through the photo list to find yourself, etc. Well, Facebook appeared to find a solution in the form a new app — Find Friends Nearby. An app that uses GPS to let you select from a list of nearby Facebook users. TechCrunch was tipped off this past weekend to the new app — initially known as “Friendshake”. The app had been quietly rolled out with no announcement. The app seemed like a useful tool for exchanging contact information with one or multiple people with minimal effort. So why did Facebook kill it only a few hours later?
Path is an application that is based upon the concept of “sharing your life journey” with your family and your closest friends. Path was launched in 2010 in San Francisco, CA by a former Facebooker. Since its debut, some 3 million people have downloaded the application.
Path is an intimate social networking tool based on smart journal that allows users to tell their story, share pictures and choose the 150 people whom they wish to share those with.
Is social media as reliable as the mainstream media for news? It’s hard to say if news on social media can be trusted, but it is surely an effective complement to mainstream media.
It was a software consultant who first tweeted about the events leading up to Osama Bin Ladin’s capture and death. Sohaib Athar (@ReallyVirtual) tweeted that “extraordinary choppers” were in his area of Pakistan. He didn’t know at the time that it was a U.S. operation to capture Bin Ladin. Because of his tweets, several mainstream media outlets followed up on the story and found that Osama had been captured and was dead. Before long, the entire internet was abuzz with the Osama news gone viral.
Similarly, is the story of Neda Soltan, an Iranian woman shot in broad daylight during one of the Iranian protests. A video of the travesty surfaced on the Internet, later spreading like wildfire via social media.
Nokia’s implosion results in 10,000 layoffs. BlackBerry is also teetering; is RIM following suit? Path, a new social networking platform, gains traction –Facebook may have a problem. And is GigaOM up for sale?
Read on to see the stories making headline news on the tech scene this week!
We’ve got all the highlights:
Facebook is initiating an advertising exchange that will let advertisers reach their target audience via the Facebook site.
Facebook Exchange will be a new revenue boosting measure for Facebook, one that is sure to parlay investor fears, to some extent; especially after the company’s turbulent Facebook IPO late last month.
Here’s how Facebook Exchange works: suppose you’re browsing a travel site to check flights to Heathrow but you don’t end up purchasing one. The travel site can drop a cookie into your browser, and now, when you return to Facebook, you will be “retargeted” to see display ads for discounted tickets to London.