People are always coming up with backup plans, i.e. a ‘Plan B’ just in case Plan A fails. Sure, it’s a prudent way to conduct oneself, but have you ever thought about how having a Plan B may actually hurt you?

The progression of the Internet has led to various ethical and legal dilemmas previously unimaginable.

We’ve already covered the heated issue of typosquatting, the TechCrunch Michael Arrington controversy, as well as the relationship between politics and Twitter, here at SheBytes.

A new piece of news from CNN returns once more to the hottest social media site of 2011; Twitter.

The way a company decides to represent itself becomes a vital part of who they are.

The image of the exterior the organization projects, must be a reflection of the company’s interior mission and will be crucial in times of hiring, expanding, sales, marketing and of course branding.

What does Jell-O know about marketing? A lot! 

Using strategically placed marketing machines with age recognition technology, Kraft (the creators of the Jell-O brand) makes a brilliant move for Jell-O’s new adult intended line of flavors called ‘Temptations.”

In one short week, Spotify has forever altered the way I listen to music on my computer.

For those of you who don’t know me personally, I LOVE music!

Now that was a gross understatement. I play guitar, bass guitar and I have a growing CD and Vinyl music collection (I just love physically owning the music I like). I listen to everything from Run-DMC to The Brian Jonestown Massacre. I like all genres; Jazz, Hip-Hop, Classic Rock, Indie, R&B, Alternative, Soul, Punk, Funk and well yeah, you get the idea.

This all brings me to my next point: Spotify.

The Kindle Fire has completely altered the way we have come to think of Amazon.

Traditionally a service provider, Amazon has become increasingly big and profitable, because it was able to get into online product sales early. Amazon has been able to boil the business down to make sure that they offer extremely competitive pricing, shipping options and a huge range of products.

Fox Business News (foxbusiness.com) feature (@FoxBusiness)

SheBytes and Madison Technology were featured today on the homepage of Fox Business News in an article titled: Cloud à la Carte: 6 Ways to Order Off the Cloud.  In the article, I address the misconception that cloud computing is a one-size-fits-all service that’s more aptly suited to Fortune 500s with big IT budgets as compared to smaller shops with limited means. There are a smorgasbord of cloud options for businesses of any size and budget who want to capitalize on cloud services in their own unique way. Cloud doesn’t refer to one large umbrella service, it can be sliced up into smaller pieces to fit any business. 

December 20th, 2011 – Fox Business News

Featured on the Fox Business News Homepage at http://foxbusiness.com

CoupTessa is a daily deal, coupon type site specifically for women (similar to Groupon).

But when we get beneath the surface, there’s much more to CoupTessa (a contraction of the word ‘coupon’ and the name ‘Tessa’) than meets the eye.

IBM Business Agility (businessagility.com) feature (@IBMBizAgility)

If data security frustrates you, you’re not alone! With mobile device usage and cloud adaptation on the rise, people are accessing more and more data on the fly.  And with so much sensitive information dispersed and accessed across the internet, security has never been a more critical subject. I was quoted on the subject in a recent article title Protecting Data Through BPM, authored on BusinessAgility.com by my friend Pierre DeBois, Founder of Zimana, a consulting company that specializes in digital marketing.

December 15th, 2011 – Business Agility

Feature quote for Business Agility at http://businessagility.com 

Alec Brownstein is famous for his “Google Job Experiment.” Using AdWords, his creativity and a touch of wit, Brownstein was able to land himself a job. If you’re in the job market, this post is for you.