Facebook is initiating an advertising exchange that will let advertisers reach their target audience via the Facebook site.

Facebook Exchange will be a new revenue boosting measure for Facebook, one that is sure to parlay investor fears, to some extent; especially after the company’s turbulent Facebook IPO late last month.

Here’s how Facebook Exchange works: suppose you’re browsing a travel site to check flights to Heathrow but you don’t end up purchasing one.  The travel site can drop a cookie into your browser, and now, when you return to Facebook, you will be “retargeted” to see display ads for discounted tickets to London.

Last week I wrote about Charice, one of the Top Women on YouTube, who found stardom by becoming a YouTube singing sensation turned mainstream artist. The feedback was overwhelming and it inspired me to write about other women who have found fame via YouTube.

Imagine having 500 million views on your YouTube channel? Today, Jenna Marbles (@Jenna_Marbles) has hit 527 million plus views, signing up more than three million subscribers. That makes her the most popular woman on YouTube. Jenna, who talks about anything from makeup advice to what clothes to bring on a short vacation, is a 25 year old star. Jenna Marbles (Mourney) started her channel as a simple “what to/how to” channel for women with her first upload in February 2010.

The United Nations is releasing, for the first time in history, a cyber alert for “Flame,”  a computer virus powerful enough to bring about a world cyber crisis.

Reality check –imagine you’re having a Social media PR crisis… now what?

It’s Monday morning; you go to check your email. Email one; it’s your Webmaster (who also serves as your Media Director). You find out that over the weekend he’s suddenly become afflicted with amnesia! Not to worry, it is obviously not severe; he still remembers how to email. Hmm. Weird!

Fox News LIVE (live.foxnews.com) with Adam Housley (@adamhousley)

SheBytes founder Renee Schmidt on Fox News LIVE discussing the Facebook debacle and IPO troubles, mobile advertising challenges, Microsoft So.cl, Windows 8, and what a Silicon Valley VC lawsuit may mean for women in technology (read more here).

May 24th, 2012 – 2:00PM Segment

Programming, which has developed into its own language, is now the favorite language of women, as more and more women have become interested in mastering it (even more so than French or Mandarin, for instance). Is it a positive sign of the times?

It began with internet/SMS lingo; and LOL was born. New acronyms followed suit (like OMG). Then emerged terms like Java and Python (no, not the place in Indonesia or the snake). Programming has developed into its own language and more and more women have become interested in mastering it (even more so than French or Mandarin, for instance). Is it a positive sign of the times?

Perhaps, women are tech savvy?

Windows 8, Facebook IPO troubles, mobile advertising challenges, and what a hot lawsuit against a Silicon Valley VC means for women in technology.

Read on to see the stories making headline news on the tech scene this week!

The Facebook wedding of Mark Zuckerberg and Priscilla Chan raises eyebrows, with curious timing.

Last week, Facebook CEO married his long time girlfriend –but everyone knows that already. The curious timing is that he married her after becoming a billionaire 19 times over. Adding another curious fact is that the wedding was a backyard ceremony attended only by 100 or so of Zuckerberg’s friends. Those close to the couple say that they’ve been together for a decade and there’s no reason to doubt that this marriage will work out. Chan, who just graduated from Medical school, is regarded as a genius, much like her husband.

Enter to Win a Microsoft Learning Certificate! All you need to do is make one Tweet (details within)!

It seems that every day a new story comes out about our downward spiraling economy, high unemployment rates, and the fiercely competitive job market. If you’re out there trying to jump-start your professional life, it can be a serious downer. The tech industry is fast-paced and constantly evolving, but building a successful career is all about staying on top of industry trends and finding ways to make your resume and skill-set stand out from the crowd. That’s where Microsoft Learning Certificates come in.