What do you get when you mix a Barbie doll and a 5MPX camera? A new Barbie from Mattel: the Barbie Photo Fashion Doll!
Even toy dolls can’t escape the rapid expansion of technology. This week at the Toy Fair in New York, Mattel unveiled its latest Barbie doll that comes with a screen in its stomach and a 5 megapixel camera. It can store about 100 images and has a USB port for connecting to your computer. It costs $50 and will be in retail stores by August 2012. But that’s not all.
In addition, this new Barbie is tied to a new ad campaign which introduced its new website called BarbieWow.com. The site allows people to go through Barbie’s closet, try on clothes through an augmented reality display which requires a webcam, and take part in styling competitions.
Taking pictures require you to click on Barbie’s belt buckle and everything else seems to be as humanly possible.
Will Mattel’s competitors follow suit and have their own photo doll? Maybe, but you’ve got to give Mattel credit for the way they entered Barbie into the gadget world.
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