Posted by Jesse Braunstein

The iCloud will forever revolutionize the way we compute!  Everything from music to data is forever changed.

Despite all of the growing fuss over the many versions and brands of Cloud technology, a couple of things are simply uncontested:

For instance, it is indisputable, that Cloud Computing, in all of its incarnations including Cloud Desktops, Cloud Servers and Cloud Backups will totally revolutionize our current understanding of technology. Soon, a Cloud Desktop will enable users to carry their virtual offices across the globe, while collaborating on the same documents, and they will never have any network downtime.

For me personally, Cloud is an awe inspiring opportunity. A prospect; however, which comes with a duty phrased perfectly by Peter Parker’s (Spiderman’s), Uncle Ben; “With great power, comes great responsibility”.

I recently StumbledUpon (and yes, I think that’s a verb now), an awesome article which makes this point abundantly clear through the analysis of mankind’s musical storage evolution.

The post states that “in 2001 Apple introduced the 5GB iPod. It held 117 HOURS of sound.” Now no matter how amazing that sounds, if I did my math correctly for my current iPod, the “HOURS” needs to be changed to “DAYS”!

Even more astounding is that soon, with the iCloud and similar services, the need for such ridiculously abundant storage capacities will become, literally; instantaneously extinct!

In a New York Times article, by Jon Pareles titled, The Cloud That Ate Your Music, Pareles writes; “Songs have become, for lack of a better word, trivial.” This is a point, on which I unfortunately must agree with Pareles, in that music is no longer treated as the experience it really is.

That being said, I see Pareles’ observation as a much broader theme. For me, (despite my personal musical obsession), music and the Cloud are  just metaphors for the direction mankind is headed in. If we don’t slow down and take the time to appreciate all of the things we are running towards, we will progress only to look back on everything we’ve lost along the way.

It is imperative that we don’t lose sight of our origins, which help us stay firmly planted, while we envision and sow the seeds of tomorrow.

Jesse Braunstein is a Junior at NYU double majoring in Economics and Psychology. Jesse joined Madison Technology and in May 2011 as a summer intern. Jesse has been instrumental in utilizing his expanding background to come up with creative perspectives on the Marketing, Advertising and Business Development initiatives at both Madison Technology and Jesse’s outlook stems from an Economics and Psychology education and a deep understanding of the individual and how the individual acts within and interacts with the market.  Follow Jesse on Twitter and Facebook. Check out his