Posted by Jesse Braunstein


The Starbucks Mobile App replaces card payment!  Everyone’s got their favorite coffee. Whether you’re a Dunkin’ Donuts’ lover, a sucker for MUD or if you’re an Oren’s Daily Roast regular, you take your coffee seriously and are devout to one company’s “Joe”.

That being said, Starbucks promises to give coffee purchaser’s such an edge, I guarantee all of you non-believers give them another shot. This has nothing to do with writing the names on the cups, the actual flavor of the stuff or even more ridiculously named cup sizes.

Starbucks just came out with a free iPhone and Android app that allows you to pay for anything you want to buy, straight from your device! It’s called “Starbucks Card Mobile”, and yes…it is as awesome as it sounds. This is yet another technological step in the direction of real electronic wallets.

All you have to do is download the free app and load your mobile using any major credit card. After placing your order with a friendly barista, pay for your drink by scanning the bar code the app gives you, straight off your device’s screen.

Sounds spectacular? Download it now and let us know how it is!

Jesse Braunstein is a Junior at NYU double majoring in Economics and Psychology. Jesse joined Madison Technology and in May 2011 as a summer intern. Jesse has been instrumental in utilizing his expanding background to come up with creative perspectives on the Marketing, Advertising and Business Development initiatives at both Madison Technology and Jesse’s outlook stems from an Economics and Psychology education and a deep understanding of the individual and how the individual acts within and interacts with the market.  Follow Jesse on Twitter and Facebook.

  • David Wiegand


    I have been using this a couple of months now, and love the convenience of both mobile pay without another plastic card, as well as the ease of reloading directly from the app.
    One bit of input to SBUX of mine has been to put the drink credits (for “gold card” holders) in your account here too, so you don’t have to remember to bring the postcard in – and they don’t have to mail one out!
    Also, they are using PDF417 – not QRCode – as the 2D symbology.

    (from Seattle, natch…)

  • Jesse Braunstein

    Hey Dave,

    Thanks for the input. Definitely know what you mean; increased portability and seamlessness are the future of the payments industry.

    Awesome suggestion! I love how it supports the whole “Going Green” initiative.